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Heather Barry Whittier
Managing Partner

Constance Wolfe
Founder

Kate Goldrick
Sales Superstar

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Interested in Learning More?

Some Frequently Asked Questions

Q: What are Key Performance Indicators (KPIs)?

Q: What are Key Performance Indicators (KPIs)?

A:  Key Performance Indicators are quantifiable measures of performance over time for specific objectives. Brands that guide their teams to identify & track the correct targets & levers take the guesswork out of their activities so they’re more organized, productive, and profitable.   

Q: How does Caboodle help me identify and measure KPIs ?

Q: How does Caboodle help me identify and measure KPIs ?

A: This is what Caboodle was designed to do. It links our product codes and specs through the entire journey from warehouse to retailer to consumer. This transparency allows us to analyze and adjust our levers as needed and drive the performance we’re looking for. We have a trade spend module for promotional planning analysis and distributor/syndicated data reporting to identify opportunities and close the loop.  

Q: How does Caboodle link the entire journey from warehouse to consumer? 

Q: How does Caboodle link the entire journey from warehouse to consumer? 

A: We upload our Product Specs, Distributor Reports & Syndicated Data (if available) which populate the retailer CRM. It calculates distributor markup to the retailer and provides levels of status for each item for reporting insights. 

Q: Will Caboodle show me the return on investment of our trade spend dollars?  

Q: Will Caboodle show me the return on investment of our trade spend dollars?  

A: Yes! Caboodle features a simple to use Trade Spend Sandbox for promotional planning scenarios. It’s simple to use but detailed in its analysis. It’s linked to your products, distributors, and retailers so it has all the pricing, markups and margins built in. It accounts for velocity per item, store ACV and variable lift scenarios based on our specific category, discount and season. Once satisfied with the plan, it automatically pushes to a At a Glance Promotional Calendar.  

Priced for Your Growth

Set the foundation with our basic data integration for your teams needs.

$199

Caboodle Basic

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Enhanced Features & Add-Ons

Upload your Sales enterprise data and instantly gain insights.

We’re not a slick highbrow tech company with a bunch of overpriced features. We’re hardworking and scrappy, we know the industry and where our pain points lie. Our goal is to build an affordable platform that addresses the problems we commonly face every day as sales managers. 

Multiple Users
Built in Retailer Lists
Trade Spend Sandbox
Activity Tracking
Retailer APLs
Unlimited Storage Space
User-Level Permissions
Dedicated On-Boarding

Custom build the best solutions for you and your team with our A la carte feature pricing $599-$1999 

$299

See all your promotions in 1 comprehensive report with filtering capabilities and data visualization graphs.

Trade Spend Roll-Up Report

$299

Data Visualization Reports

KPI Report

Instantly track and measure key performance metrics.

coming soon

per month

per month

per month

We’re listening to our users as we continually implement new features based on your needs.  Set up a demo for a customized quote.

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KeHe Report
UNFI Report
Syndicated Data Report
WFM Data Report

per report/month